The Course

This programme is designed for people seeking to understand and apply the principles of Marketing to businesses.  The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotional techniques.

Course Objectives

At the end of the course you will be able to:

• Conduct market research
• Define customer's needs, wants and desires
• Carry out a swot analysis
• Prepare a marketing plan
• Describe a range of marketing methods
• Evaluate the benefits of using different marketing media
• Compose purposeful advertising copy
• Understand how to use press releases, sales promotions and public relations
• Define the selling process
• Devise a telephone sales campaign
• List the benefits of keeping advertising records

The Syllabus and Assessment

This course prepares students for the ASET certificate in Business Marketing.  The qualification is gained by successfully completing the in-course assessments, which take the form of structured essays based on related questions designed to apply knowledge in the workplace.  Candidates also need to complete a multiple-choice questionnaire at the end of their studies.

Duration

This course will take a minimum of 130 hours of study to complete, this includes the end of course assessment.

Further Study

The Business Marketing programme is designed to provide a route to higher level qualifications and will assist in preparing for the following programmes.

• CIM Certificate in Marketing